In the decade since its first movie opened in theaters in 2010, Marvel Studios has become one of the most financially successful movie studios of all time.
With nearly $1.2 billion in worldwide box office revenues from its five movies, the studio has expanded into television, home entertainment, film and video games, and has recently opened the world’s largest film and TV museum.
The success of Marvel Studios and its movies has been driven in part by the studio’s willingness to push boundaries and to try something new, and also by its creative talent, which includes directors Joss Whedon and James Gunn, writers Joss and James McTeigue, producers Avi Arad and David S. Goyer, and cast members Kevin Feige and Dwayne Johnson.
Marvel Studios’ movies are all part of the same universe, which also includes Captain America: Civil War, The Avengers: Infinity War, and Ant-Man and the Wasp.
Avengers: Infinity Wars (May 4) and Captain America 3 (Aug. 4) were Marvel Studios hits that helped propel the studio into the stratosphere of the entertainment industry, where it has since become one the most profitable studios.
But for all of its success, Marvel has not always been successful.
The first time Marvel Studios tried to release a new superhero movie, it made it clear that it would not be as popular as the previous films.
Marvel’s first superhero movie was a flop.
It grossed $16 million in theaters and did not make much of a splash, and it did not take off in the same way that its predecessors did.
It also cost $100 million more than its predecessor, which is an expensive price tag for a movie that was intended to be an adaptation of one of Marvel Comics best-selling comics.
“It was a very, very risky thing to do, but at the same time it was a really good gamble,” said Jeff Goldblum, Marvel’s head of content and development.
As the studio attempted to build its next franchise, it also tried to get its films to appeal to a younger audience. “
Marvel Studios had done the same thing in ‘The Avengers,’ they had done it in ‘Avenger’ and they did it in Captain America, and so there was this real, real uncertainty that the movies would fail to hit.”
As the studio attempted to build its next franchise, it also tried to get its films to appeal to a younger audience.
“We were always trying to figure out how to get our characters to appeal in a way that they would be engaging, and that they could connect with a younger, more casual audience,” Goldblom said.
The original Avengers were one of many Marvel films that aimed to appeal more to young audiences than their predecessors, but they were also marketed toward a different audience than the one that Marvel Studios is targeting now.
“They were marketed as a teen-age movie,” Goldblast said.
“And then, of course, when they hit, it was ‘The Incredible Hulk.'”
With “Guardians of the Solar System,” the studio tried to appeal both younger audiences and older audiences.
“It was the first time that the franchise would go out to a very young audience,” said Goldbloom.
“That was really a big deal.”
The first film, “Guardian,” was released in 2006 and grossed nearly $150 million worldwide.
But the success of the first film was short-lived, as Marvel Studios struggled to stay relevant.
“Guardia” flopped and went on to be one of several failed franchises that the studio put out, including “Guardium,” “Avenged,” “Thor,” “Iron Man,” “The Avengers,” “Black Panther,” “Captain America: The Winter Soldier,” “Civil War,” and “The Incredible Thor.”
After “Guardies” failed, the film was replaced by “Guard” 2, a sequel that grossed just $15 million.
Marvel was in a terrible financial spot and had to pull back on its films in order to stay afloat.
“A lot of people were looking at us and saying, ‘How do you do it again?
How do you sell this?’,” GoldBloom said.
Marvel went on a year-long hiatus and has been trying to reboot its film universe ever since.
“The Guardians of The Galaxy” reboot was announced in February 2018 and is scheduled to open in theaters May 5, 2019.
“Guardians” is the sequel to the critically acclaimed “Guardial” that was released on July 3, 2017.
“Galaxy” follows a young man named Gamora (Zoe Saldana), a woman named Nebula (Zoë Saldanas), and a boy named Star-Lord (Chris Pratt).
The film has grossed over $1 billion worldwide, with “Guardy” bringing in nearly $3 billion in gross