Big hits entertainment has been on the rise in recent years, as the average number of people watching TV shows and movies increased from less than 100 million in 2013 to more than 1 billion in 2016, according to new data from Nielsen Media Research.
The trend accelerated in the past year, with more than a billion TV viewers tuning in in the third quarter of this year, according the data.
The number of TV viewers watching shows like “The Flash,” “Game of Thrones” and “The Legend of Korra” has nearly doubled since last year, and this is partly due to the growing popularity of streaming services like Netflix and Amazon Prime Video.
However, the rise of the streaming service has also coincided with the decline of traditional TV viewing, which has seen viewership drop by around 10% for the past decade, according Nielsen.
“It’s important to remember that streaming services have become a very important part of the content consumption and entertainment landscape,” Nielsen Senior Vice President of Media and Social Research Chris Tapp said in a statement.
“That is why it’s so important that the traditional TV viewer is not left out.
As a result, it is important that we are able to measure trends across the whole audience.”
This isn’t the first time that TV viewing has declined in the United States.
Nielsen says viewership of cable television has also been on a steady decline, as consumers have increasingly tuned to online services like Hulu Plus and Netflix.
However, the Nielsen report says that in the future, there is no reason to believe that the drop in traditional TV viewership is a complete loss for TV.
Nielsen also points out that streaming is the fastest-growing segment of TV viewing in the US, which is why many streaming services are seeing record growth.