Yahoo is rolling out its new music video advertising campaign this evening.
The ad, which begins with the first clip from the music video for Hannah Montana’s “I’ll Be There,” will air during the Super Bowl.
The music video will begin airing in the U.S. tomorrow night.
“Hanna Montana” stars Anna Kendrick, Jaden Smith, and Nick Jonas and will premiere on the ABC network this week.
The campaign, which Yahoo hopes will become the first of its kind in the history of the platform, follows a similar theme with other music videos.
Last year, Yahoo also rolled out a music video featuring “Rage Against the Machine” singer Tom Morello.