Artix Entertainment, a Sydney-based entertainment company, has released its first movie theatre, an artix-themed cinema at the Melbourne Entertainment Centre.
The Artix Cinema at Melbourne Entertainment will open to the public in May.
The concept was conceived by artix chief executive officer Matt Roberts, who is also CEO of the Sydney- based Artix Media Group.
The movie theatre is expected to be fully functional by the end of May, when it will be ready to host events.
It will be equipped with a 3D screen, sound system and a bar, and will be the first cinema in Australia to offer live theatre and virtual reality.
The company is a partner of the ABC Radio Television Network.