What happens if the ‘bear’, a creature created by the BBC to represent ‘fear’ or ‘anger’ in its fans, becomes a popular meme?
The answer is a lot of laughter.
The meme began on Twitter in August, after a cartoon character called ‘Fazbear’ made a splash on the internet with a series of terrifying animal-themed illustrations.
On the Twitter account, which has since been suspended, fans said the animal-loving character was “fantastic” and the internet had been “blown off-kilter” with the memes.
But the character was soon followed by another animated cartoon version, and many people felt the cartoon fad was “out of control” and “bogus”.
It was soon announced the fictional fazbear would have his own cartoon show, ‘Fantastic Fazbear Show’.
This year, the ‘Fraz’ was renamed ‘Fyb’ and became the face of the show.
Fans soon began posting their own fashions, hairstyles and other personalised touches on the ‘fyb’ account.
In the new series, Fyb’s character has the power to become a bear, and his first appearance is in the ‘Bears’ episode of the new season.
The character’s new ‘fearsome’ persona became the focal point of a growing number of memes, including the popular ‘Furry’ meme and ‘furry bear’ fad.
Many have also used the new Fyf meme to make fun of the fictional character’s appearance and use of animal-related imagery.
Many fans have also commented on the memes using the hashtag #fandombear.
The faz bear’s popularity has grown to the point that he has become a meme itself.
Fans have been tweeting, posting and uploading videos of themselves in costume with the hashtag ‘FandomBear’.